Sam and Kat spent a month on the computer working on how to do HVAC SEO for their company.
They wanted to put great ads on Facebook, and form a presence on Linked-in and other websites. Sam and Kat could create accounts on the social media sites, and on LInked-in and other websites, but that didn’t mean they would get any business from them. They never saw any sign where folks had visited their HVAC website. Sam and Kat talked to a buddy and asked what he thought about their website and ads. They saw his forehead wrinkle before he said he didn’t know they were doing any HVAC SEO. He asked for their website address, and they gave it to him. He located the website, and looked up and just stared at them. He asked if they saw it? Of course they saw the HVAC website. Sam and Kat had created it. He shook his head and reminded them they were HVAC workers and HVAC company owners. They were not HVAC SEO professionals. He asked if they wanted a roofer to install their furnace or a/c. He wouldn’t want a plumber to do his electrical work. He told them that everyone had a specialty. The HVAC company owner was an expert in HVAC. The SEO company was a specialist in SEO and creating working websites. Sam and Kat needed to run the HVAC company and let the business and website be managed by the HVAC SEO expert. They thanked him for nothing and threw a mouse at him. He laughed and said he knew how they felt. He tried to do his own SEO and website when he first opened his tattoo shop.