Mom has been such a big help in my heating and cooling business. She worked for decades as a HVAC tech for some of the biggest heating and cooling companies. So, I knew she had so much experience and could teach me. I was fresh out of college when I dedicated myself to setting up a heating and cooling business. Some people choose to work for different companies for some time. Then, they later resign and start their own businesses. However, I felt I wanted to hit the ground running and learn on the way. The best part was I had my mom who was my secret weapon while navigating the HVAC industry. Mom taught me all there was to know about handling customers, and even came with me on jobs. She thought retirement would be fun, but after a year, she was bored at home. So, she’d accompany me, and I got to learn from her. I wanted to set up a website so I hired an expert to handle the web design process. I also wanted to do more online marketing to bring customers our way. The best idea was to employ an SEO marketing company to handle this for the business. Mom wanted to understand how the SEO marketing company works, so she was always attentive during our meetings. In this day and age, digital marketing plays a crucial role in the success of any business across different industries. I knew I needed an online marketing strategy, and hiring the digital marketing company has proven quite beneficial to my business.