Jess wanted to find different ways to market her HVAC business.
So, she spent the better part of last year doing extensive research. Her business is growing, but it’s still small. So, she didn’t feel she was in the financial position to hire a marketing company for this task. Thankfully, there is so much content available for online marketing, and Jess knew how to find it. Her boyfriend is an IT expert, so he played a huge role in this. He is the one who helped Jess find more content and training to take her business to the next level. Jess has been an HVAC worker for about 9 years, and she started her business 3 years ago. She got her first job about a month after graduating from HVAC college and getting certified. Since she didn’t have any industry experience, getting a job was a good step to take. Then, she left to set up her HVAC company dealing in residential heating and cooling services. It’s hard to compete with big companies that can afford to hire a digital marketing company. However, there are many ways you can do online marketing and get people to visit your website. Her IT expert boyfriend helped with web development showcasing the HVAC services she was offering. In addition, Jess learnt about writing SEO content that would drive more traffic to her website. So far, she can see these strategies working and she is a big advocate of small businesses using online marketing to grow. It doesn’t cost so much to do Google ads, create SEO content, and employ web design to boost brand awareness.
Marketing company