Paul had never marketed his HVAC business.
He inherited it from his folks, and he used their customer base.
When Paul realized his customer database was getting old, he knew he had to figure out how he was going to start rebuilding it. Many of his customers had retired and were no longer living in homes, but in retirement communities. Some of them had passed away, and others had moved out of the area. Paul got a handful of customers, but he wasn’t recouping enough to cover what he was losing. He got in touch with an online marketer and he started explaining to him about PPC advertising. He wanted to do social media ads, Google ads, and ads to extra pages and SEO to the website. Paul wasn’t sure what he was talking about. He did searches on the web, but he didn’t know it was SEO that took him from his search to a website. Paul clicked on ads that Google verified, and he clicked on ads that took him to a website he clicked out of separate from perusal. He told Paul he was a product of online SEO. He said PPC was where you paid a set amount if someone clicked on your ad and went to the HVAC website or other website, it was set up with. Using google ads was the same idea, however you paid google to place your ads. He could place Paul’s HVAC ads on social media sites, and the people would be directed to his HVAC website. Regardless of what advertising means he used, Paul still needed SEO, which is keywords and phrases that connect his HVAC website to those ads.