Tom has been working with some clients to help them with marketing.
- They found him via a friend who knew all about his digital marketing expertise.
These guys were HVAC experts who had set up a heating and AC business about 5 years ago. They were quite experienced in all matters of heating and cooling, and they felt passionate about their business. However, they were finding it hard to grow in such a competitive market. The big HVAC companies had a good share of the market, and the guys wanted a budget-friendly way to market themselves. In the digital age, online marketing has become an essential part of marketing. However, the HVAC experts knew very little about this, and all the lingo like SEO and SEM. So, the best strategy was to hire someone to handle digital marketing. Tom sat down with them, and knew he had the right skills to help. The first thing he did was check out the website for the heating and AC business. While it wasn’t too basic, there were certain crucial elements missing. It was time to invest in professional web building to help increase traffic their way. The website looked amazing when it was completed, and it had a blog section. This is where Tom posted SEO content that would help potential customers learn more about their heating and cooling needs. Such SEO content is perfect when you want to boost posts on social media. In addition, Tom set online ads for the heating and AC business. Many customers said they saw the ads while online and were interested in HVAC services.
Digital marketing company