Running a HVAC company means making sure you have the right people on your team.
Anita has done her best to always hire the most qualified HVAC techs for the job.
This is something she learned from her mentor many years ago. Anita was fresh out of college when she landed her first job as an HVAC tech in a local heating and AC business. The guy who started the business didn’t mind that she as a woman in a male-dominated industry. He actually decided to take Anita under his wing and mentor her. One day, she disclosed that she had dreams of setting up her own HVAC company. Many bosses tend to frown at such news from their employees, but he was different. He praised her for having higher hopes for her life, and opted to also mentor her about running a successful business. It took 5 years for Anita to leave and set up her operation. And it was the right time since she’d learned so much. One important lesson she got from watching her boss and his business was the importance of digital marketing. He was an older guy, but so well versed with all matters online marketing. He had worked on this with the help of a marketing business to take his company to the next level. And this is also what Anita does. She recently got someone who came up with a strategy that employs SEM to help her HVAC company’s content to rank hire. SEM or search engine marketing makes it possible to target customers by location, age, and demographics.